Our 38 Top Picks for 2023 (+ Pricing)

Pricing: $59 – $499 per month

The Close Score: 4.6

In-depth review: Lab Coat Agents Marketing Center Review: Pricing, Features & More

When it comes to marketing and design software, today’s Realtors are spoiled for choice. Canva is free or cheap, and there are dozens of other platforms promising agents beautiful marketing materials even if you don’t have design skills.

The problem is that many of these platforms aren’t designed exclusively for real estate agents. The templates are generic and not designed with conversion in mind. Lab Coat Agents Marketing Center changes that. They offer agents an easy-to-use platform that lets them create custom-branded flyers, postcards, business cards, social media posts, and more.

Visit Lab Coat Agents Marketing Center

Pricing: $59 – $499 per month

The Close Score: 4.7

In-depth review: Coffee & Contracts Review: Pricing, Design, Features + More for 2023

If you need tools to give your social media marketing a boost this year, Coffee & Contracts should be high on your list. Founded by Florida Realtor Haley Ingram, Coffee & Contracts offers hundreds of gorgeous templates and scripts for Instagram Reels, Stories, and posts, along with everything else you need to market your business. Even better, everything they offer is a cut above the design quality you’ll find on Canva, and it’s clear the prewritten copy was created by someone who actually works in real estate.

Choosing between Lab Coat Agents Marketing Center and Coffee & Contracts isn’t easy, but if you want to increase engagement on social media, go with Coffee & Contacts. If you want a scalable solution for your brokerage including custom branding, Lab Coat Agents Marketing Center might work best for you.

Visit Coffee & Contracts

Pricing: $24 – $90 per month

The Close Score: 4.6

If you’re looking for a more affordable alternative to Coffee & Contracts or Lab Coat Agents Marketing Center, Agent Crate should be on your list. While their design and copy might not work for every Realtor’s brand, they offer amazing value for money, an in-app design studio, and automated social media posting.

Visit Agent Crate

Pricing: Free – $119 per month

While we normally recommend real estate-specific design tools like the three we mentioned above, Canva can still be an excellent choice if cash is tight or you want to try your hand at DIY design and copywriting.

Canva is a widely used platform for collaborative design that now offers a host of templates specifically for real estate agents. It’s is available at an affordable price, and designs can be accessed across the internet by multiple team members. One feature we especially like is the ability to create graphics and schedule them to post on social media directly from Canva.

Visit Canva

Pricing: Free – $20 per month

In case you’ve been living under a rock for the past few months, ChatGPT is an AI application that uses OpenAI’s language models to answer questions, write pretty much anything you want, and even create working code.

So why am I including ChatGPT here under marketing software and not in the AI category? Simple. ChatGPT is not quite ready for prime time when it comes to answering legal questions or avoiding thorny NAR violations. But it is absolutely, astonishingly amazing at one thing: writing marketing copy. So the next time you’re pulling out your hair trying to come up with a killer listing description, you might want to give ChatGPT a try. Just keep in mind that, since the app is more popular than Justin Beiber these days, you might have to wait in line to use the free version, and pricing for the paid version will almost certainly increase.

Visit ChatGPT

Pricing: Free – $10 per month

Once you’ve created your thumb-stopping social media posts, you’re going to need good social media management software to show them to the world. Buffer is an excellent choice since it’s more affordable than other software in this arena and offers the same basic tools.

The magic of Buffer is that it lets you schedule your social media posts so you don’t have to remember to post every day. Instead, you can create an entire month’s worth of posts in one busy weekend and then schedule them on Instagram, TikTok, Facebook, Twitter, Pinterest, LinkedIn, and your Google business profile.

Visit Buffer

Pricing: Free – $39 per month

In-depth review: The Pivot: Are Real Estate Chatbots Still Worth It in 2022?

When it comes to your website, you owe it to yourself (and your bank account) to invest in the latest technology to turn site visitors into leads. Freshdesk Messaging is advanced chat software that you can easily plug into your website, letting you do just that. It gives your site visitors exactly what they want: instant gratification!

The software can ping your phone whenever someone has a question, or better yet, you can easily program a chatbot to engage visitors until they’re ready to talk to you. Best of all, Freshdesk Messaging is free for basic chat features. Pro accounts—which include varying levels of access to advanced AI chatbots, multi-language support, file attachments, and more—cost between $15 and $39 per month.

Visit Freshdesk Messaging

Pricing: $39 per month

Let’s face it—most buyers only really want one thing from you: new homes for sale that they might want to buy. The problem is that scouring your MLS for new listings is time-consuming, especially for leads that might be years away from making a move.

RealScout solves this problem by sorting listings in your MLS by 400 criteria and emailing contenders to your leads. Its real estate software even uses machine learning to compare new listings side-by-side for your leads. When prospects are ready to tour a listing, the platform will notify you instantly.

Visit RealScout

Pricing: Starting at $425 per month (for up to 50 leads)

Taking the concept of automated lead nurturing to the next level, Structurely uses AI to respond to your leads and qualify them instantly. After that, their AI assistant will even follow up with them … for an entire year. It’s not cheap, but considering you’ll get the equivalent of a human inside sales agent working for you 24/7, it might actually save you money.

Of course, robotic lead nurturing isn’t perfect, so Structurely is designed to notify you the minute your leads are ready to talk so you can land that appointment. And we’ll be watching out for more lead nurturing services like Structurely as AI continues to grow in popularity.

Visit Structurely

Pricing: $99+ per month

In-depth review: REDX Review: Why Smart Realtors Use REDX & Power Dialer

If you’re cold calling without using an auto-dialer, you’re leaving money on the table. Period. Ask any agent who cold calls. There’s just no way your fingers can keep up with the volume of numbers you need to dial, not to mention dealing with voicemails, hang-ups, and wrong numbers.

So if you want to start cold calling FSBOs, expireds, or just want to effectively connect with prospects living around one of your listings, then you owe it to yourself to upgrade to REDX + Power Dialer. Even better, REDX is offering The Close readers $149 off the setup price, automatically deducted when you click over to their site from this article.

Visit REDX + Power Dialer

Pricing: Call for pricing

Like REDX, Vulcan7 provides agents with expired, FSBO, FRBO, and preforeclosure leads. They also offer a basic CRM, dialer, and circle prospecting tool that is perfect for agents who like to market to neighbors after closing a deal or getting a new listing.

Choosing between REDX and Vulcan7 comes down to a matter of personal preference, but if you want to circle prospect, then Vulcan7 is the solid choice. Hardcore cold callers might prefer REDX’s power dialer.

Visit Vulcan7

Pricing: Free – $35 per month

If you want to double-down on text message outreach this year (and why wouldn’t you?), you need to check out how to incorporate the latest text messaging software. Avochato gives agents, inside sales agents, and other team members a fully featured desktop dashboard they can use to text with many leads and clients at once.

You can access easy-to-use message templates, send one-to-many texts, and of course, click-to-dial for hot leads or clients who need extra help. It also gives you 10 unique phone numbers so you can easily segment leads from online sources, signage, open houses, and so on.

Visit Avochato

Pricing: $139 per month for 2,000 contacts

While terms like predictive analytics and AI have been floating around the industry for a few years now, only a handful of companies live up to the hype. Revaluate is one of them.

Revaluate leverages AI, machine learning, and big data to analyze past and current events to predict the future. In practice, this means they use super-smart software that sifts through millions of pages of data to figure out when someone will move. If this wasn’t enough to pique your interest, they also use that same real estate software to reinvigorate all the old, cold, dead leads in your CRM.

Visit Revaluate

Pricing: $200 – $500 per territory, per month

In-depth review: Offrs Review: Are AI & Predictive Analytics the Future of Real Estate?

Offrs is another major player in the predictive analytics space. It uses the same big data sources that Revaluate does to help agents target potential sellers and buyers before they reach out for real estate assistance.

They also offer FSBO and expired leads and a Smart Farming app that gives agents contact information for homeowners and leads. They also provide agents plug-and-play ad templates to help them reach the right lead, with the right message, at the right time.

Visit Offrs

Pricing: Call for pricing

First.io is another real estate software platform that uses predictive analytics to help agents find listing opportunities. The software scans your network using 700 personal and property-related data points as well as AI to help you target the people who are more likely to move.

First.io focuses on conversations, not campaigns. Its mobile app makes it easy to connect with people before they’re ready to move. It uses a simple star rating system and prompts to remind you exactly when to reach out.

Visit First.io

Pricing: $41.58+ per month

Cloud CMA, the industry-leading CMA generation software in the Cloud Agent Suite, transformed putting together CMAs from a tedious chore into something you can fire off to a lead while you’re waiting in line at Starbucks.

Along with the standard Cloud CMA software, you also get Homebeat. This real estate software allows you to send out automated CMAs as a way to nurture leads or stay top of mind with former seller clients. It sends out automated online CMAs on the cadence you choose: monthly, quarterly, or yearly. Perfect for “set it and forget it” drip campaigns.

If I had one complaint about Cloud CMA it’s that their designs are a little … dated. Graphic design standards are rising throughout the industry, so hopefully companies like Cloud CMA will abandon their MS Word 95 look soon to keep up.

Visit Cloud CMA

Pricing: $29.99 per report

When it comes to using AI and predictive analytics to improve home valuations, HouseCanary’s Property Explorer is the real deal. It’s a game-changer for agents.

The software’s home valuations are based on dozens of data points, both public and private. Instead of going back a year or two, it considers trends from the past few decades when coming up with valuations. Think of it as Zestimates with a brain transplant.

Visit HouseCanary Property Explorer

Pricing: Free

In-depth review: 9 Open House Apps Tech-savvy Agents Are Using to Get More Leads

Formerly Block Party, Curb Hero offers agents open house sign-in software for free. It might not have all the bells and whistles of competitors like Open Home Pro and Spacio, but it has touchless QR code sign-in, single-property websites, and background info collection. It also integrates with more than 200 CRMs—all for free.

Visit Curb Hero

Pricing: Free – $20 per month

Used by more than 90,000 agents, Open Home Pro is a must for those who run many open houses.

In addition to replacing your paper sign-in sheet with easy-to-use technology, Open Home Pro also offers basic CRM functionality like lead management and automated lead follow-up emails. It even creates reports to show sellers how successful your open houses are.

Visit Open Home Pro

Pricing: Contact for pricing

Even though it’s getting a little long in the tooth, ShowingTime is still a vital tool for real estate agents. I mean, 950,000 real estate agents can’t be wrong. Well, they could, but if it ain’t broke, don’t fix it, right? ShowingTime ain’t broke.

It does the job it’s supposed to do– scheduling showings– without the drama. Hard to complain about that.

Visit ShowingTime

Pricing: Free – $16 per month

Of course, that doesn’t mean that ShowingTime doesn’t have competition. When it comes to scheduling appointments online, Calendly has them beat. How many times have you gone back and forth with a lead trying to settle on a date? Calendly makes it easy. All your lead needs to do is pick a date from a calendar, and Calendly will only show them the times you’re available.

Visit Calendly

Pricing: starting at $31.99 per month

Although the competition was fierce, it looks like Dotloop has come out on top for the best real estate transaction management software for another year.

If your office doesn’t offer real estate software like Dotloop along with your other perks, then it might make sense to jump in and track your deals with Dotloop.

Visit Dotloop

Pricing: Free – $19 per month

Amitree Folio is a well-kept secret weapon for newbie agents. After all, it’s free, sits right on top of Gmail, and offers some pretty fantastic transaction management and organization tasks for busy Realtors.

While the free version is perfect for brand new agents, you’ll want to upgrade to the Pro version once you have more than three deals in your pipeline at a time.

Visit Amitree

Pricing: Free – $9 per month

If you’re anything like me, then you probably have receipts stuffed into jacket pockets, in your car, and in that ever growing pile of “important” papers on your desk. Then when tax time hits, the scramble begins. Luckily we live and work in 2023, so there is a high-tech way to avoid the chaos.

Realtyzam is an easy-to-use accounting and expense tracking app that helps you get all those receipts out of your pockets and into your iPhone. A quick scan is all it takes and Realtyzam does the rest. It also connects to your bank and credit card accounts and automatically categorizes expenses according to rules you set.

Visit Realtyzam

Pricing: Free – $9 per month

While Realtyzam is fantastic for expense tracking, it doesn’t offer a way to track mileage on your car. MileIQ, Microsoft’s simple and popular mileage-tracking app, is the easiest way to fill in the gap that Realtyzam misses. Since the IRS recently upped the standard mileage rate to 65.5 cents per mile, MileIQ will pay for itself the first time you do taxes.

Visit MileIQ

Pricing: Free – $15 per month

Let’s face it. If there is one group of professionals who need to work on their grammar, it’s real estate agents. Maybe it’s the low barrier to entry, or maybe agents are just always busy, but we all know that agents need help with writing.

Yuo cna porbalby raed tihs desptie teh msispeillgns rhigt? Your leads likely can too, but are they going to call you back when you send them yet another email riddled with typos? Why risk it? Grammarly checks your grammar, spelling, and even sentence structure and style with both its free and paid version. It operates inside your email server and through your browser so it can correct your blogs posts, Google documents, and outgoing email messages.

Will ChatGPT or other writing apps using the AI replace Grammarly? Maybe, but I think it’s only a matter of time before writing apps like Grammarly get onboard the AI train. Watch this space for updates!

Visit Grammarly