6 Best Real Estate Website Builders of 2023

The base price is $399.95 per month for the CRM + Website bundle, though there is a setup fee that ranges between $250 and $500. Sierra Interactive pricing is pretty good for everything that comes with it, and I like that you can further customize a la carte by purchasing additional texting credits and ad marketing. While it’s definitely on the high side compared to others on this list, it comes with so much capability that the return on investment is clear.

One of the biggest selling points for Sierra Interactive is that their websites are designed to be part of an entire lead generation and conversion ecosystem. That means their sites are created by experts to maximize search engine optimization (SEO), fully integrate with the CRM, be IDX-ready and user-friendly, utilize lead gen tools, and look beautiful.

On the plus side, there’s little design work to do and few choices to make, but on the other hand, there is little in the way of customization. The templates are elegant and streamlined, but for the most part, a Sierra Interactive website looks like a Sierra Interactive website—which is not a bad thing.

Sierra Interactive sites are fully IDX-capable and take it a step further by making it easy for visitors to search your entire site. So if your MLS includes a specific field, your visitors can filter for that field on your site, which is pretty exceptional. Plus, you can connect to multiple MLS feeds.

This (along with the CRM) is where Sierra Interactive really shines. The company seems to truly view websites as a tool in lead generation, which means they use every lead capture strategy possible, from landing pages and visitor sign-ins to gated pages and pop-ups.

Sierra Interactive’s CRM is full-featured and powerful. It’s not just a place to collect contact information for leads generated from the website. This CRM is designed to convert leads through complex and automated nurturing programs that utilize text, email, and voicemail drops. This is the kind of CRM that remembers a lead’s birthday and sends a birthday message, all while you’re busy doing other things.

I find Sierra Interactive to be very easy to use. Because the templates are limited and customization is pretty basic, there aren’t too many rabbit holes to tumble down. The company gears its product to busy teams and brokerages, so they want to make it as easy to use as possible.

If you do need help, you can reach Sierra Interactive through their email portal, which is fast and effective. I wish I had a direct line to an actual person, but the email option, plus access to the resource center, should provide solutions to almost any problem.

Placester’s DIY templates are elegant, customizable, and mobile-friendly. If you’re using the DIFM option, you’ll answer two simple aesthetic questions, including your preferred style and color scheme. The team creates a draft site within 48 hours and then you meet to finalize and make changes.

Since Placester is a real estate-specific tool, their websites are all IDX-ready. The Placester team has expertise in this area and can help you with the DIY tool. If you’re using the DIFM option, the team will take care of it all for you.

Placester’s proven lead capture methods include sitewide pop-ups and a place for visitors to reach out and request more information. Pop-ups increase lead capture rates consistently but in case visitors overlook them, Placester positions another contact form in the footer of every page and a button on listings or services to click for more information.

When you get a lead through your site, Placester’s CRM automatically converts their inputs into a contact profile that includes all their website activity, including the properties they view, the blog posts they read, and even the criteria they use to search for homes. The company also offers integrations with other CRMs, if you’re already happy with the system you have.

Marketing to your contacts is limited to basic email drip sequences, but the system is streamlined and intuitive. If email marketing is all you need from your CRM, Placester is a great choice, but there aren’t a ton of bells and whistles.

It’s hard to get easier to use than the DIFM package. Agents request a change to their site via their portal and it’s all done and managed for you with a reasonable turnaround time.

If you do need extra support, Placester provides live, U.S.-based phone support during business hours, Monday through Friday. I tested their phone support and after-hours email support with some basic questions about the platform. The responses were friendly and knowledgeable.

Propertybase offers two different tracks: The first is called Propertybase GO, and it’s designed for single agents, teams, and brokerages. At the time of writing, the starting price for Propertybase GO includes the website and the highly regarded Propertybase GO CRM for $349 a month, with a one-year commitment. Contact Propertybase for the most current pricing.

The second track, called Propertybase Salesforce Edition, is designed to be an enterprise solution for users across large organizations. Prices for this product vary case by case. Check out our Propertybase Salesforce Edition review for more information.

Propertybase offers six real estate website templates. Customization includes photos, videos, color schemes, as well as limited control over layout and display options. The platform takes customization to another level with what they call “agent stickiness,” a feature that uses website cookies to create an agent-specific experience for clients using your website.

Propertybase websites are IDX-ready. All you have to do is turn on the feed from your local MLS. They take this a step further by fully integrating their CRM with the IDX information, allowing you to send listing information and see more about the properties your prospects are viewing on your website—all without having to tab over to another browser window.

Propertybase offers typical lead capture tools like form fills and pop-ups, but you also have access to high-performing landing pages as well.

Propertybase is a CRM based on the Salesforce platform. They have full integration with your MLS via IDX, and they offer an intuitive interface, lead profiles that are automatically populated with your lead’s activity on your website, plus tons of automated communication options. Propertybase also offers some third-party integrations to automate SMS text messaging, and even a dialer so you can call your prospects right from your CRM.

Because Propertybase is so comprehensive and robust, it’s not the most intuitive system to set up—many with Salesforce platform experience can attest to its famous unwieldiness. But once you’re familiar with all the ins and outs and bells and whistles, it’s smooth sailing.

Propertybase provides a wide variety of helpful information in their support center, including a collection of articles and walk-throughs of the most frequently asked questions. If you aren’t finding your answers there, Propertybase provides 24/7 email support and phone support from Monday through Friday during business hours.

Editor’s note: Because BoomTown has been recently acquired, pricing information is subject to change. This is our most recent account of BoomTown costs, but contact them directly for current pricing.

Websites for agents and brokerages start at $1,000 per month, plus a $750 onboarding fee for their Launch package, which is ideal for one to three agents. The next step up is their Grow package at $1,550 a month plus a $1,550 onboarding fee, designed for teams or brokerages of three to 10 people.

There are three different templates and each one is attractive, features the local area, and can be customized. But because BoomTown websites are designed for large teams and brokerages, customization is somewhat limited. If a team or brokerage has a specific request that can’t be achieved within the framework of the existing themes, BoomTown says they will work with you to try to design a custom solution (at an additional cost).

BoomTown includes IDX in all their base packages. As with any IDX integration, there are forms and contacts you have to make with your local board to authorize access to that service for your site, but BoomTown is trained to help, so it’s an easy part of the setup and done during your initial onboarding.

BoomTown offers standard lead capture options on each of their templates, including custom landing pages, pop-ups, and lead capture forms, plus BoomTown also offers ad management. What really sets BoomTown apart is its sophisticated lead distribution and pipeline management system, which makes it easy to see how each of your team members is progressing. All in all, BoomTown is the most efficient lead capture platform on our list.

BoomTown’s crown jewel is its CRM, which provides a clean, easy-to-use interface and comes with its own version of predictive technology, which helps agents differentiate between hot and warm leads. Also, the CRM offers an interface with your MLS through IDX.

This last feature is especially nice—it allows you to create custom email updates for your leads when a property hits the market without having to leave your CRM and actually log on to your local MLS site. You can do all the typical things a CRM offers: basic email marketing and automation as well as tagging and bucketing contacts. And since you’re linked up to your website, you can see all the activity your leads are engaging in on your site right from their profile.

Since BoomTown is designed specifically for enterprise-level businesses, there are also some great lead routing options, team management tools, and even training modules you can set up for new agents to reduce their learning curve and help them start producing sooner.

BoomTown is a powerful but complicated tool. This is not an up-and-running, out-of-the-box setup experience. It’s not the most intuitive platform, and it will take some time and dedication to really learn all that it can do.

To help, BoomTown offers phone and email support during U.S. business hours. We tried out both and had mixed results. We sent an email on a Wednesday morning requesting support on a website template and never received a message back.

Our phone support was a better experience, but there was no explanation as to why we didn’t get an email back on our question. Other reviews of the BoomTown platform have echoed similar experiences. BoomTown does have a pretty extensive library of resources available to customers to help with questions, so we suggest you start there rather than jumping straight to the phone or email.

Squarespace is incredibly affordable, starting at $16 per month (paid annually). Most real estate agents will find the Business Plan, starting at $23 per month, is the way to go, as it offers on-page lead capture, integrated Gmail, and other premium design elements.

The templates and customizability of the Squarespace platform are its strongest features. If you have a very specific brand aesthetic, an active blog with lots of content and content types, or if you’re a video wiz, you want a bespoke website that will highlight those advantages. Also, Squarespace offers 30 different templates for landing pages—perfect for pairing with your social media-driven lead capture efforts.

Squarespace offers full IDX integration capability, but you must first subscribe to an IDX provider such as Ultimate IDX, which acts as a bridge between your MLS and your website. It’s not seamless and requires more effort on your part, but it’s a good work-around if you choose Squarespace.

The lead capture options supplied by this non-real-estate-specific provider are a little more generic, but they’re still effective. Squarespace offers lead capture forms, sitewide pop-ups, and a handy announcement bar displayed at the top of your site, visible no matter how far someone scrolls on a page.

Squarespace doesn’t offer an integrated CRM. This is definitely a drawback, as it means that all the leads you get through your website have to be transferred and managed somewhere else. Squarespace offers built-in integrations with Mailchimp for your email marketing and Zapier for your standalone CRMs. However, you don’t get all the benefits of having your website working directly with your CRM to track lead activity. But this might be a benefit if you already have a CRM that you like.

Squarespace is going to take a little more work because of the need for external integrations. Creating the site itself is actually pretty fun, because the design elements allow for so much creativity. However, making the site function the way you need it to will take extra effort.

Squarespace doesn’t have dedicated phone support listed on their website, but offers live chat help during business hours, which I found easy to use and helpful. Their email support professionals answered my question the next business day. The active peer-to-peer network of troubleshooting guides is also excellent. That’s where I found answers to relatively obscure and complicated coding questions and innovative suggestions on customization.

iNCOM pricing starts at just $49.95 a month for an annual plan, plus a one-time setup fee of $250. iNCOM’s pricing is very competitive, and unlike other providers, nearly all the essential features of the platform are included in their monthly or annual rate.

With iNCOM, you have access to six standard templates, and for an extra fee, you can get a few more in the “premium templates” area. Website layouts aren’t very customizable, and you can’t manipulate many features beyond color schemes and fonts. However, you do get unlimited pages, which is ideal for hosting a blog, videos, and even checklists for new homebuyers and sellers.

iNCOM websites are all IDX-enabled and ready to connect to your local MLS. This is definitely one of the benefits of working with a real estate-specific website builder, rather than going through a generic provider like Squarespace.

Agents can take advantage of custom iNCOM landing pages or trigger a gatekeeping “user registration” after a certain number of properties or pages are viewed. This strategy is more in-your-face than the optional pop-ups on other sites, but can also provide you with more qualified leads.

iNCOM has a relatively limited built-in CRM to help you manage the leads you get from their website—it pales in comparison to the one from BoomTown. You’ll probably want to partner your iNCOM website with another platform, but it is nice to have an integrated CRM that gives custom alerts whenever you’ve got lead activity on the site, making prompt follow-up easier.

iNCOM is relatively easy to use. Because they don’t have all of the bells and whistles of a Propertybase or BoomTown, their features are fairly straightforward. If you do need customer support, it’s easy to access and prompt in follow-up. They offer phone support during U.S. business hours and 24/7 email support. I submitted a question via the email support system on a Tuesday morning at 10 a.m. and got an answer back within three hours, including an invitation to speak on the phone if my problem wasn’t resolved.