9 Real Estate Marketing Companies to Elevate You in 2023
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I bet that there are marketing activities you absolutely love and then there are probably some you hate—or just don’t have time to do. Good news! I’ve put together a list of my nine favorite real estate marketing companies—ones that can expertly handle those exact marketing tasks you’re ready to outsource.
Whether you need some focused attention on your social media, video content, or print marketing, or maybe even a comprehensive, enterprise-wide strategy, we’ll help you pinpoint the right real estate marketing company to meet your specific needs.
9 Best Real Estate Marketing Companies
| Marketing Company | Prices From | Best For |
|---|---|---|
| Lab Coat Agents | $59/month | Templates and designs |
| Coffee & Contracts | $54/month | Social media marketing |
| Luxury Presence | $500/month | Brand development, website design, and social media |
| Happy Grasshopper | $47/month | Written content creation |
| Animoto | Free; paid plans start at $15/month | Tools for video content creation |
| Parkbench | $3,500/year | A tool for picking up more high-quality referrals from your local community |
| Chatter Buzz | $5,000/month | Marketing agency services |
| Market Leader | $139/month | All-in-one solution (emphasis on marketing) |
| Real Geeks | $299/month | All-in-one solution (emphasis on lead generation) |
Lab Coat Agents: Best Templates & Designs
Lab Coat Agents—founders and operators of one of the most popular private real estate communities on Facebook—identified early on that agents needed a place to create custom marketing and branding material.
Lab Coat Agents took the basic premise of a design site like Canva and layered a framework of real estate-specific marketing expertise. They offer a ton of fantastic real estate templates and inspiration for just about every marketing need you’ll have.
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Lab Coat Agents Marketing Center Review: Pricing, Features & More
Lab Coat Agents Pricing & Services
Lab Coat Agents pricing is divided into three tiers:
- Individual agent access: $59/month
- Team access (up to 10 users): $249/month
- Mega-team access (up to 50 users): $499/month
Design tools and templates give you everything you need to create high-quality, custom marketing materials, such as:
Marketing Assets
Social Media Templates
Example of Lab Coat Agents’ Work
Is Lab Coat Agents Right for Your Business?
Being a member of the Lab Coat Agents Marketing Center gives you access to some of the most stylish and attractive real estate marketing and branding assets we’ve seen in a long time. If you’re clear on your marketing strategy and just need polished, real estate-specific collateral to execute it, give Lab Coat Agents a try.
Visit Lab Coat Agents
Coffee & Contracts: Best Social Media Marketing
Coffee & Contracts is a real estate marketing company that provides a comprehensive roadmap to real estate social media marketing success. Now, the company doesn’t execute your social media marketing for you. Instead, it gives you the tools, templates, content calendars, and savvy strategy to guide you to do it with excellence.
The tools, resources, templates, and strategies were created for real estate pros by a real estate pro Haley Ingram, a Realtor in Florida. She discovered that her fellow agents struggled with social content and overall strategy, so she offered social media training and translated her proven formula for success into what is now Coffee & Contracts.
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Coffee & Contracts Review: Pricing, Design, Features + More for 2023
Coffee & Contracts Pricing & Services
Access to the Coffee & Contracts dashboard requires a membership. For $54 per month or $480 per year, you’ll get:
Example of Coffee & Contracts’ Work
Is Coffee & Contracts Right for Your Business?
If you’ve got the time and motivation, but lack the experience and inspiration, Coffee & Contracts is the real estate marketing company that’s going to take your social media to the next level. With an impressive collection of post templates, content calendars, strategy guides, and platform best practices available to members, Coffee & Contracts users will never find themselves unsure of their next social media post.
Save $15 on your first month of Coffee & Contracts with promo code THECLOSE
Luxury Presence: Website Design + Social Media
As the name implies, Luxury Presence puts real emphasis on the high-end market, which means their design work is sleek, chic, and very up-market. The company creates websites and marketing tools that provide content-driven digital products and services for real estate professionals.
Luxury Presence’s in-house professional design team creates a personalized website based on your branding and aesthetic, pulling from their 250 designs, features, and templates. Their websites are some of the most design-forward in the industry, and are optimized for lead generation with landing pages, pop-ups, and lead capture forms.
Don’t have an established brand? Luxury Presence can design a logo and work with you on a style guide. Plus, Luxury Presence creates marketing strategies and will even create and post content for you. Their sophisticated analytics will help you track what’s working and you can easily tweak anything that’s not.
Luxury Presence Pricing & Services
Pricing is based on the client’s needs and scope of work. Generally, costs start at $500 and can go as high as $6,000. Pricing is so customized that it’s necessary to speak directly with a salesperson at Luxury Presence to get a sense of what costs would be, especially considering there are monthly rates and one-time setup fees.
Brand Development:
Websites:
Social Media Marketing:
Examples of Luxury Presence’s Work
Is Luxury Presence Right for Your Business?
Luxury Presence is the perfect real estate marketing company for those who need help creating a brand vision—or if you have a well-established brand and want your site and social media to reflect its aesthetic. While it comes at a premium (and you’d need to hear directly from them just how much of a premium), Luxury Presence consistently produces really stunning design and expert content-driven marketing solutions.
Visit Luxury Presence
Happy Grasshopper: Written Content
You know you need to send out birthday messages to your contacts, but maybe you hate crafting those missives. Happy Grasshopper is a content-creation tool that allows you to outsource your copywriting to marketing professionals. The company believes that the secret to lead generation is capitalizing on relationships you’ve already established in your sphere of influence (SOI), so its content is specifically written to captivate and engage with that audience.
While Happy Grasshopper has many different solutions at different price points, I’m going to focus on their Chirp product. Chirp crafts and sends non-salesy content (emails, texts, and even ringless voicemail drops) directly to your SOI. These communications are friendly, relevant, current, and conclude with a call to action (CTA) that should result in healthy response rates.
Happy Grasshopper Pricing & Services for Chirp
Monthly Plan ($47/month):
Annual Plan ($470/year):
Chirp automates its communications, sending email, text messages, and voicemail drops every three months, one on the contact’s birthday, one on a transaction anniversary, and on the six holidays you select.
You can also add on handwritten notes for an additional cost. If you want to send more communications or you need to expand beyond 250 contacts, you can always upgrade to another Happy Grasshopper product.
Examples of Happy Grasshopper’s Work
Is Happy Grasshopper Right for Your Business?
Happy Grasshopper’s Chirp is an affordable way to capitalize on relationships you’ve already established. If you hate the process of creating and writing personalized messages to your sphere of influence, Happy Grasshopper is the ideal solution. Give it a try and if you don’t like it, they have a 30-day money-back guarantee.
Try Happy Grasshopper’s Chirp
Animoto: Best for Video Content Creation
Animoto is a marketing company that specializes in easy-to-create and effective real estate video content. While it isn’t a real estate-specific company, an entire vertical of its business is dedicated to real estate professionals and their needs.
Animoto knows most agents aren’t video experts, so they provide the easy-to-use tools you need: video templates, stock footage, and a drag-and-drop editor. Animoto can then help you distribute your video content to your website, YouTube, and other social media sites—or anywhere else you want it to display—in a matter of minutes.
Animoto Pricing & Services at a Glance
Example of Animoto Work
Is Animoto Right for Your Business?
If you’re not using video to market yourself, your listings, and your business, you’re missing out. Animoto makes it easy to turn video footage on your device into a critical marketing asset. The company makes video marketing content possible for anyone with its easy-to-use editor and process for finalizing, downloading, and sharing content. Plus, they’ve got the templates and strategy guides agents need to make content truly captivating. If your marketing strategy is missing consistent video content, you should give Animoto a try.
Visit Animoto
Parkbench: Best for Local Referrals
Parkbench’s formula is simple: create a hyperlocal website that serves as a central hub for a geographic area you’re targeting, then create specialized content (like interviews with local business owners) that will drive traffic and generate leads. The idea is that this will make you the go-to Realtor for anyone you feature, exploding your referral base.
Creating a website from scratch is a lot of work, but Parkbench does the heavy lifting for you. Their smart algorithm automatically populates your site with local news stories, events, and even deals from local restaurants—all you have to do is create the specialized neighborhood content your readers are looking for (but they’ll even help with that too).
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How Parkbench Drives Community Connection & Generates Leads
Parkbench Pricing & Services
Prices for Parkbench websites start at $3,000 per year and vary slightly by community size. Contact Parkbench’s sales team to get specific pricing for your area.
Real estate marketing services provided by Parkbench include:
Example of Parkbench’s Work
Is Parkbench Right for Your Business?
If you’re active in real estate farming, you know that your targeted area needs specialized content. A Parkbench website provides another point of contact for your audience and increases your authority as the local real estate expert. Note that this referral marketing tool definitely requires some work on your end. A Parkbench website that isn’t actively maintained with new content at least monthly (if not weekly) is likely to underperform. But if you’re dedicated to a specific area and ready to drive up referrals, a Parkbench website is a fantastic tool.
Visit Parkbench
Chatter Buzz: Best a la Carte Marketing Agency
Chatter Buzz is an online, full-service marketing agency with a dedicated, experienced, real estate-focused team. Trusted by major regional brokerages like Wiechert, Olde Town Brokers, and The Driftwood Group, Chatter Buzz offers everything from web design to content marketing to video production, and their list of services continues to grow.
Chatter Buzz employs a unique point pricing model that allows clients to choose from a menu of different marketing functions every month. Since you can apply your points to new services each month, you’re always getting help exactly where you need it, even as your needs change and evolve.
Chatter Buzz Pricing & Services
The Chatter Buzz point system is based on deliverables, not hourly billing rates. Their three package tiers include points that can be used toward a la carte services, plus a range of strategy, support, campaign performance monitoring, and measurement services.
Again, the specific point value of these services is determined by the scope of work (there is no uniform point cost for a particular service). Prices vary based on the size and complexity of the project.
Here are some of the most popular services:
- Web design
- Branding
- SEO consulting
- Pay-per-click and SEO services
- Social media and email marketing
- Video creation and promotion
- Content marketing
- Reputation management
Examples of Chatter Buzz’s Work
Is Chatter Buzz Right for Your Business?
If you’re looking for a versatile real estate marketing company with expertise and valuable service offerings that adjust in scope based on your business’ needs, Chatter Buzz is a great option. Despite being the priciest choice on our list, its ability to adapt focus each month helps make Chatter Buzz a valuable asset—especially if you’re running a larger operation like a team or a brokerage.
Visit Chatter Buzz
All-in-One Real Estate Marketing Companies
Instead of piecing together a marketing strategy, maybe you really need an all-encompassing solution. Market Leader and Real Geeks are our top two picks for end-to-end sales solutions with expert focus on marketing. There are key differences between these two real estate marketing companies, but both offer excellent lead generation, websites, customer relationship managers (CRMs), lead nurturing, and integrated marketing.
Market Leader: Best All-in-One (Marketing)
Market Leader is a complete end-to-end sales and marketing solution for agents, teams, and brokers who want a tool to attract, acquire, engage, nurture, and convert real estate leads. For those who want all of their sales lead tracking and communication in one place, Market Leader is a great option.
While there are other excellent all-in-one solutions, Market Leader is top of our list for its emphasis on marketing. Market Leader provides fully featured, brandable websites designed for lead generation that include landing pages, IDX capability, and SEO. Market Leader also has a highly sophisticated CRM with a marketing suite built right in, allowing agents to automate email, paid ads in social media, and print marketing.
Market Leader and Real Geeks (next up in this list of real estate marketing companies) are both all-in-one, fully featured enterprise solutions, but Market Leader has the edge in marketing with its listing marketing kits, marketing activity reports, flyers, postcards, greeting and business cards, guides, and the ability to print all of these materials through its partnership with Shutterfly. Plus, you’ll up your response rates with their video-enabled, mobile-friendly automated marketing emails.
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Market Leader Review
Market Leader Pricing & Services
For $139 per month, users get the website, CRM, and built-in marketing center. Most agents who use Market Leader also purchase leads, which drives up the overall cost and makes it more expensive than Real Geeks.
With Market Leader’s marketing center, agents can run their automations directly from the CRM. They can choose from dozens of preconstructed email drip campaigns for prospective buyers and sellers. Plus, because Market Leader partners with Shutterfly, it’s pretty easy to print direct mail marketing for new listings, price reductions, and open houses. Market Leader also writes a newsletter with original content each month that agents can repurpose as their own.
Example of Market Leader’s Work
Is Market Leader Right for Your Business?
Market Leader delivers a unique value proposition with its powerful CRM, well-designed websites, and a marketing platform so advanced it could be a standalone product. The company really wants to be the all-in-one marketing operations solution for real estate agents, and we can easily say it’s well on its way.
Visit Market Leader
Real Geeks: Best All-in-One (Lead Generation)
As a real estate marketing company, Real Geeks is focused on generating leads at scale. Real Geeks’ ecosystem rests on an IDX-connected website with optimized lead capture landing pages. It focuses on getting as many paid leads into your CRM as possible by running ads on social media platforms and using Google to drive traffic to your site.
Think of Real Geeks as a big wheel, with Facebook and Google ads driving your audience to your website, which captures leads and sends them to your CRM, where you nurture them with automated communications and drips. Everything is synergized with the singular goal of driving leads. More of a set-it-and-forget it solution, Real Geeks’ marketing is a crucial piece in its lead generation system.
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Real Geeks Review: An In-depth Look at Features & Pricing
Real Geeks Pricing & Services at a Glance
Real Geeks’ prices start at $299 a month for an IDX website and lead-generating home valuation landing pages. This also includes access to the robust CRM, email marketing, SMS text auto-responder, and more.
Real Geeks also offers specific marketing services to help generate traffic to your IDX website and landing pages, including:
Example of Real Geeks’ Work
Is Real Geeks Right for Your Business?
Real Geeks is an ideal real estate marketing company for agents whose general strategy is in good shape but want to take their lead generation game to the next level. A premier all-in-one solution for an entire brokerage or a single agent, the website feeds the ads, which feed the CRM and around again. If you’re looking for a real estate marketing company that is going to drive traffic to your lead-generating website with targeted campaigns across all the major ad platforms, you should absolutely give Real Geeks a try.
Visit Real Geeks
A Note on Methodology
To be considered for our list of best real estate marketing companies, candidates must offer services exclusively to the real estate industry or have a particular suite of offerings designed for real estate pros.
I considered dozens of real estate marketing companies for my top choices and assessed each one based on pricing, features, and level of expertise. I also utilized my years of real estate experience to consider the quality of marketing features, such as design and content.
Real Estate Marketing Companies: FAQs
Got questions? We’ve got answers. Here are some of the most frequently asked questions from readers about choosing a real estate marketing company.
How much should I spend on real estate marketing?
There is no one-size-fits-all answer to the all-important budget question, but here are a few guiding thoughts.
First, your budget needs to match your goals (and vice versa). For example, if you’ve got a goal to close 30 transactions this year (and can count on referrals, past clients, and organic lead generation to yield 15 transactions), you’ve got to deploy effective marketing strategies to create the other 15 opportunities. How much will that cost? That depends on the channels you choose.
Real estate thought leader and Close Pro Sean Moudry is famous for saying, “If you’re not spending 30% of your incoming revenue on marketing and promotion, your business will chronically underperform.” Obviously, there are plenty of successful Realtors who spend less than 30% of their revenue on marketing, but imagine what they could be doing if they spent more?
Are real estate marketing & branding the same thing?
No, but the two pursuits share a lot of common goals.
Think about marketing as your strategy to promote what you do for your clients: the services you offer, the strategies you use, and the success they can have if they work with you.
Now, think about branding as your strategy to promote who you are to your potential clients: what’s important to you as a professional, why you’re trustworthy, and why you’re the sort of person your clients want to work with.
Both marketing and branding share a primary goal of getting you more clients, closing more transactions, and increasing your perceived value in the communities you serve—but they take different routes to get there. Each of these are important components of what a real estate marketing company can help you accomplish.
Is real estate marketing the same as lead generation?
No. Lead generation is a particular strategy used to fill your inbox or light up your smartphone with people who have questions about real estate services. Marketing is more about telling your story and making your community aware of the value that you offer.
Does marketing generate leads? Yes, absolutely, but that isn’t necessarily its primary purpose. Think about it this way: Say you’re running a paid ad campaign on Facebook offering a free home valuation. This is a lead generation effort that will likely get you some results.
But imagine how much better those results would be if the people who see your ad already know who you are and why they can trust you. They know you because of your marketing and branding.
Therefore, you’ll generate more leads—more efficiently and more effectively—if your marketing is on point.
What should I expect from a real estate marketing company?
Since they’re all pretty different, there isn’t a blanket response to this question that gets into specifics, but here are some of the overarching features you should expect from any vendor you work with, especially in the marketing space:
Bringing It All Together
Getting the right real estate marketing company for your growing business is essential to elevating your status in your local market. Do you have a company in mind that you think we should have included on our list? If so, tell us about them in a comment below.
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